Online Master of Business Alumni Perceptions of Academic Advising: A Qualitative Narrative Inquiry Study

Abstract

Academic advising plays a vital role in shaping the student experience and significantly impacts an institution's retention rate. When students establish a supportive relationship with an academic advisor, they feel more connected to their institution and are more likely to remain engaged. Identifying proactive strategies in online learners' interactions with academic advising can enhance learner satisfaction, improving student retention rates. This study used qualitative narrative inquiry to explore student perceptions through their stories regarding the efficacy and impact of academic advising programming and resources on their academic success in online Master of Business programs. The findings suggest that the academic advising relationship is essential for academic success and student retention in online programs. Advisors need to address the challenges facing students in their program and respond promptly and efficiently. Recommendations include stakeholders and policymakers in higher education institutions prioritizing academic advising and allocating resources to improve the student/advisor relationship. Training and improved resources for academic advisors can improve student experiences and increase student retention. Future researchers may wish to conduct similar studies with increased population sizes, different programs, and different program levels.